A new piece in the CNN noted the book How Famous People Make Money. Creator Jo Piazza indicates how Reality TV stars like Snooki are more than just celebrities but instead are lucrative executives. It seems the reason stated is people. Of Course the bucks are blown up by the celebrity’s name brand. After all people are fascinated by these Reality TV stars, whether it be adore or hate, these celebrities understand how to take advantage and get paid. They even do marketing for their own brand with parties. When they are no longer sought after, they’ve surely made their money stacks. Creator Jo Piazza says that it’s not because they are shallow, but instead because they are intelligent entrepreneurs. Check out How Famous People Make Money when it comes out for the entire scoop.